Tuesday’s Debut Stands as One of the Network’s Top Series Premieres of the Season
BALDWIN HILLS Enjoys Strong, Consistent Numbers for Its “Sneak Peek” and Premiere Episodes BET’s critically acclaimed reality show BALDWIN HILLS returned for its second season on Tuesday, July 8 with a 1.2 coverage rating. Nearly 1 million households and 1.5 million viewers tuned in for the series’ #1 telecast of all time, as this season introduced five young newcomers and brought back five favorites from season one. BALDWIN HILLS follows the everyday lives of a group of African American teens from a very real and very exclusive Los Angeles enclave called Baldwin Hills.
The second season debut of BALDWIN HILLS stands as one of BET’s top series premieres for the 2007-2008 season to date, second only to KEYSHIA COLE: THE WAY IT IS and followed by COLLEGE HILL: ATLANTA.
The strong July 8th official series premiere of BALDWIN HILLS improved on its already stellar “sneak peek” episode that followed BET AWARDS ’08 on Tuesday, July 24. That “teaser” episode enjoyed a 1.3 coverage rating, with nearly 1.2 million households and 1.4 million viewers.
BALDWIN HILLS is produced by Michael McNamara, Sheri Maroufkhani and Bill Rademaekers of MCFilmworks, in conjunction with BET Networks. Robyn Lattaker-Johnson (SVP, Development – Original Programming) is the BET executive in charge of the show, with Kevin Morrison as Senior Director of Development.
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