Edolphus Towns Gives Arbitron 30 Days to Return with an Action Plan to Change Under-represented African Americans for PPM

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 – December 3, 2009Posted in: HEADLINE, URBAN

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House leader Edolphus Towns has given Arbitron CEO Michael Skarzynski 30 days to return with an action plan to address the complaints that surfaced during Wednesday’s more than 3-½ hour House Oversight Committee hearing. Complaints included repeated charges that the People Meter under-represents African-Americans and Hispanics, particularly in the 18-34 demo, and that the sample is just too small.

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