NEW YORK–The music industry is in a major state of crisis and some up and coming acts are reluctant to dirty their hands with social networking.
Some new artists signing at both major and indie labels are telling execs there that they’ll make music, but don’t expect them to do Facebook or Twitter. The labels are saying back that the days when performers–even mega-superstar performers–can keep fans at arms length are over.
Cameo Carlson, an exec with Universal Music Group, said she was shocked about how many twentysomething musicians aren’t interested in social networking.
(Credit: Universal Music Group)
“I was shocked to find out how many twentysomethings aren’t interested in social networking,” said Cameo Carlson, a former iTunes executive who is now executive vice president at Universal Motown Republic Group.
Carlson, who has risen to become one of Universal Music Group's highest-ranking female digital executives since moving over from iTunes three years ago, participated in a panel discussion this week at the Digital Music East Forum in New York. This was the same conference where the NPD Group announced that the music industry has lost 24 million music buyers over the past two years. Of those, a million were buyers of digital downloads, NPD said. [read the whole story here]
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