Favorable Demographics and Rising Income Spurring Growth in the Indian Dairy Industry

New York, NY, June 16, 2013 –(PR.com)– Global market intelligence firm, Netscribes has launched its latest report on the “Dairy Market in India 2013.” The report elaborates the competitive market scenario of the Indian dairy market and its growth prospects in the ensuing years. The report states that the Indian dairy market is experiencing rising demand due to various driving factors, which in turn is providing huge opportunities for manufacturers to grow and operate in the market lucratively.

The Indian food and beverage industry is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits and vegetables, meat and poultry, dairy, marine products, grains and consumer foods. The dairy industry plays an important role in the socio-economic development of the nation by generating huge rural employment as well as cheap and nutritional food to the vast population. Though the dairy market in India is dominated by the unorganized sector, the organized sector has also shown remarkable growth in the last few years.

The report provides a snapshot of the Indian milk products industry which has witnessed several changes after the “Operation Flood” era. The dairy sector witnessed spectacular growth during 1971 and 1996 primarily due to integrated cooperative dairy development programmes conducted by the National Dairy Development Board (NDDB). Moreover, after liberalization and de-licensing in 1991, private sector also started entering the market, which further accelerated its growth. Major players of the Indian dairy market include Gujarat Cooperative Milk Marketing Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun Agro and Heritage Foods, among others. In addition to this, a number of regional players have also entered the market in recent years, thereby making the market more competitive in nature.

There are certain factors that predominantly work towards enabling the sector to grow. This includes the likes of higher disposable income that aids in greater spending power of consumers, rapid urbanization which leads to busy lifestyle and subsequent inclination of consumers toward packaged food products, and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. Other factors that are contributing towards rapid growth of the industry include favorable demographics, fast expanding retail network, growth of user industries and rise in bovine population.

For milk products, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the dairy category as well.

To sum up, the Indian dairy industry is a stable market at present and has strong growth potential in the future years.

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