Audacy and CBS Sports Digital have announced a partnership where Audacy will be the exclusive, multi-year ad sales and distribution partner for CBS Sports’ leading network of award-winning sports podcasts.
“We are incredibly excited to be partnering with CBS Sports in the podcasting space – properties I know well from my time spent there,” said Ken Lagana, Executive Vice President of Digital Sales, Audacy. “Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching.”
“We are continuing to heavily invest in our podcast network and the creation of award-winning audio content at a time our network is experiencing sustained periods of audience growth and engagement,” said Jeffrey Gerttula, Executive Vice President, Digital, CBS Sports and CBS News and Stations. “We’re excited to partner with Audacy, an industry leader in ad sales and delivering premium opportunities for advertisers, to bring impactful integrations and campaigns to the podcast market.”
CBS Sports Digital has grown to reach more than 90 million monthly active users, making it the second-largest sports group in the U.S, and with more than 65 shows and nearly 100 million downloads in 2021, CBS Sports also has one of the largest multi-platform sports podcast networks. Its shows include Pick Six, The Early Edge, Fantasy Football Today, the Cover 3 College Football Podcast and Attacking Third as well as the network of 247Sports podcasts.
Audacy’s podcast network reaches nearly one-third of all monthly U.S. podcast listeners, and over 40 million monthly listeners globally, in addition to over 30 million monthly sports fans across Audacy’s broadcast and digital sports assets. Audacy is the nation’s leading collection of radio play-by-play coverage with over 90 professional and Division 1 collegiate teams.