Create Music Group, the fastest growing privately held music and media company in the U.S., announced today that it has named Brian Glover to the newly created position of Senior Director of Streaming at the company. In this new role, Glover will oversee streaming strategy for the hip-hop, r&b and pop artists that Create distributes. Since his arrival, Glover has contributed to the success of Ice Spice’s viral hit “Munch (Feelin’ U)” and emerging pop star NERIAH’s rollout .
“Working in the indie sector since the beginning of his career, Brian has amassed the expertise and deep relationships with our streaming partners that will enable him to build and execute highly successful campaigns for the eclectic group of projects that we work at Create Music Group,” said Chris Herche, Senior Vice President of Music Operations and Marketing at Create. “I’m thrilled to have him here at Create.”
Glover comes to Create from the successful independent label Cinematic Music Group which he joined in 2018, rising to the position of Director of Commerce and Artist Marketing. At Cinematic he oversaw hip-hop, R&B and Pop campaigns, including with such artists as T-Pain, Yungeen Ace, Mick jenkins Big Yavo, Skaiwater and others.
“Create Music Group has built a reputation as a fierce advocate for their artists and I’m beyond excited to use my expertise in both streaming and marketing to continue Create’s history as a company that puts artists first,” said Glover.
Mr. Glover will be based in Los Angeles, California.