Comcast SportsNet Signs Multi-Year Licensing Agreement with 98.5 The Sports Hub to Simulcast the Toucher and Rich Morning Show
Boston Radio’s #1 Morning Drive Show* — hosted by Fred Toucher & Rich Shertenlieb — to be seen on Comcast SportsNet Live Weekday Mornings from 6AM – 10AM
BOSTON, MA & BURLINGTON, MA, August 14, 2015 – Comcast SportsNet and CBS RADIO’s 98.5 The Sports Hub announced today an agreement to broadcast a live simulcast of the radio station’s popular “Toucher & Rich” morning show on Comcast SportsNet beginning Monday, Aug. 17. The show will be added to Comcast SportsNet’s robust line-up of daily programming, which already includes a simulcast of the CBS RADIO station’s afternoon “Felger & Mazz” program which has aired on Comcast SportsNet daily from 2PM-6PM since Fall 2011.
Hosted by Fred Toucher and Rich Shertlenlieb, 98.5 The Sports Hub’s “Toucher & Rich” show is the No. 1-rated morning drive program in Boston among its target audience demographic. Comcast SportsNet’s simulcast of the Toucher & Rich show will be presented by UNO Pizzeria & Grill.
“Adding Toucher & Rich to our programming line-up is a win for all parties involved, most importantly our audiences,” said Bill Bridgen, President of Comcast SportsNet New England. “Toucher & Rich have been incredibly successful by mixing sports and pop culture into one creative daily show. We are thrilled to expand our relationship with The Sports Hub into the morning and further establish Comcast SportsNet as the go-to television source for Boston sports programming.”
“We are thrilled to partner with Comcast SportsNet New England for the simulcast of the Toucher & Rich Radio Show,” said Mark Hannon, SVP/Market Manager, CBS RADIO Boston. “Fred and Rich have done an amazing job of building a destination morning show for Boston, and having that content licensed to an additional platform is a great extension of their brand.”
“Being on TV will hopefully shame me into shaving, taking showers, and figuring out what to do with my hands,” said Shertenlieb. “Although I’m borderline positive that won’t happen.”
“Being on Comcast SportsNet every morning will be a nice complement to our radio show,” added Toucher.
With the addition of Toucher & Rich to its line-up, Comcast SportsNet will now be airing more than 3,600 original hours of local sports programming annually, more than any other network in the six New England states.
About 98.5 The Sports Hub (WBZ-FM)
98.5 The Sports Hub (WBZ-FM) is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 117 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates WBZ-AM NewsRadio 1030, WBMX-FM MIX 104.1, WODS-FM 103.3 AMP Radio, and WZLX-FM 100.7 Boston’s Classic Rock.
About Comcast SportsNet New England
Comcast SportsNet New England reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Comcast SportsNet’s programming includes the Boston Celtics, New England Revolution, Chevrolet SportsNet Central, Arbella Early Edition, Town Fair Tire Sports Tonight, Sports Sunday, Celtics Insider, The Baseball Show, Monday Night Patriots, Quick Slants, New England Tailgate, New England Football Night, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. CSNNE.com, the online home of Comcast SportsNet, provides continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Check local listings for the specific channel location for your area.
# # #