Cumulus Media Appoints New Vice President/Market Manager in Grand Rapids and Muskegon


Cumulus Media (NASDAQ: CMLS) announces that it has appointed Derek Falter as Vice President/Market Manager of Cumulus Grand Rapids and Cumulus Muskegon. Cumulus Media owns and operates eight radio stations in West Michigan, including four stations in Muskegon: 98.3 WLCS/WLCS-FM (Classic Hits), NASH Icon 97.5/WLAW-FM (Country), Sunny 92.5/WWSN-FM (AC), and V100/WVIB-FM (Urban), and four stations in Grand Rapids: 105.3 HOT FM/WHTS-FM (CHR), Thunder 107.3/WTNR-FM (Country), The Ticket 106.1FM/1340AM/WJRW-AM (Sports), and 97 LAV-FM/WLAV-FM (Classic Rock).


Falter brings deep experience to Cumulus Media’s radio group and was previously Regional Vice President, Eastern Region, for Curtis Media Group. Prior to that, he was Regional General Manager for Hubbard Radio/2060 Digital in Northern Minnesota. Falter was also Market President and Director of Sales for Townsquare Media in Duluth, MN.

Bob Walker, President, Cumulus Operations, Cumulus Media, said: “We are excited to welcome Derek to Cumulus Grand Rapids and Cumulus Muskegon. Derek is a proven leader who has a passion for the impact that local audio brands have in a community and an appreciation for the growth potential of complementing that impact with digital solutions for audiences and local businesses. He and his family are also proud Midwesterners and excited to get back to this region.”

Derek Falter commented: “I’m beyond excited about the opportunity the leadership team at Cumulus Media is giving me to work alongside the dynamic crews in Grand Rapids and Muskegon! Thanks to Mary Berner and Bob Walker for bringing me back to a part of the country that is so meaningful to my family.”