Cumulus Media (NASDAQ: CMLS) announces that it will bring Providence’s first Sports and Sports Betting radio station to the airwaves later this summer. WPRV-AM, currently programmed as News/Talk station AM 790 Talk and Business, will launch as THE SCORE AM 790 on Monday, August 8, 2022. The new station will bring sports and sports betting news, information and insights to the burgeoning and underserved sports betting audience in the Providence area.
Holly Paras, Vice President/Market Manager, Cumulus Providence, said: “We are truly excited to introduce THE SCORE AM 790, a new Sports and Sports Betting station that we think Providence sports fans and sports betting enthusiasts will love. The new WPRV-AM will feature sports and sports betting insights and behind-the-book perspectives from experts in a highly entertaining and engaging format.”
Paras added: “More details and programming specifics will be released closer to the launch date in August, so stay tuned!”
Cumulus Providence will also launch the station’s new website at www.thescore790.com on August 8th.