iHeartMedia announced that Dustin Fletcher has been named Program Director of ALT 104.9, St. Louis’ Alternative Rock, effective December 6, 2016.
Fletcher will work closely with on-air personalities, including The Woody Show, as well as sales to oversee on-air, digital and music programming for ALT 104.9 and its local events. He will report to A.J., Senior Vice President of Programming for iHeartMedia St. Louis.
“I’m thrilled to join the iHeartMedia St. Louis team,” said Fletcher. “The launch of ALT 104.9 along with the return of The Woody Show are ushering in a new era for Alternative Rock fans in St. Louis and I’m honored to be a part of it.”
Fletcher recently served as Program Director and Midday Host for for iHeartMedia Richmond’s XL102 and 96.1 The Planet. Fletcher has previously worked at stations including: WFNX-FM in Boston, MA; WFXH-FM in Savannah, GA; WDYL-FM in Richmond, VA; and WFNZ in Knoxville, TN.
“It is a privilege to welcome Fletcher to St. Louis for oversight of The New ALT 104.9,” said A.J. “He is one of the best Alternative music specialists in the country. His strategy, creativity and distinctive out-of-the-box thinking will lead to even more successful programming efforts.”
ALT 104.9 launched on October 18 and plays hits from artists including Foo Fighters, Green Day, Blink-182, twenty one pilots, Red Hot Chili Peppers and others. The station also broadcasts The Woody Show from 6 to 10 a.m.
iHeartMedia is a leading media outlet in the St. Louis market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service.
