Entercom Appoints New of Digital Audience Engagement.


Entercom Communications (NYSE: ETM), one of the largest radio broadcasters in the United States, today announced that Kim Reis has been promoted to Vice President of Digital Audience Engagement.

Reis has been the Director of Digital Audience Engagement at Entercom Communications since July 2013 and has been instrumental in educating the programming team on digital best practices, while growing the company’s social following and digital marketing footprint by more than 500%. In her new position, Reis will coach and support the programming, promotions, digital and on-air teams in all 27 markets to better engage with listeners and fans on social media, email, text, websites, on-demand audio, live streaming and other digital assets to grow ratings and revenue.

“Kim’s imprint on this company is unmistakable,” says Pat Paxton, President of Programming at Entercom. “Her knowledge is unmatched. Her energy and attitude are infectious. This isn’t just an honorary title. She has earned her VP stripes. I couldn’t be happier for her and look forward to many years of collaboration and success.”

“I am so proud to work for an amazing group of programmers who strive everyday to connect with their listeners,” says Reis. “They do whatever it takes. Their dedication to their local markets and hard work make my job easier. I couldn’t do it without each and every one of them.”

Reis has worked in the media industry for 23 years. Prior to her tenure at Entercom, she was Digital Media & Marketing Director for Media General’s WJAR-TV, where she trained both local and national employees on best practices for digital content management and sales efforts. Reis began her career as a radio morning show co-host on 92 PRO FM and KIX 106 in Providence and moved into television, where she was employed as a technical news director and assistant marketing director at WLNE-TV, an ABC affiliate in Providence.

Reis was named the Suburban Newspapers Association Classified Manager of the Year in 2005, was awarded an Edward R. Murrow Award for best website in 2008, and won the AP Award for best website in 2008 and 2009.

Kim is based out of the Entercom Boston office and resides in Warren, Rhode Island, with her husband Manny and two children.