entercomlogopgEntercom Sacramento today announced that Justine Roller has been appointed to the position of General Sales Manager, including Entercom Sacramento’s portfolio of stations, (KDND-FM, KKDO-FM, KRXQ-FM, KSEG-FM, KUDL-FM, KIFM-AM,) Sacramento’s division of Entercom’s digital solutions agency (Smart Reach,) and in-house production and events. Roller will report to Director of Sales, Stacey Kauffman.

“I am excited for the opportunity to join the extremely talented team here at Entercom Sacramento,” stated Roller. “With Lance Richard & Stacey Kauffman leading the charge, I feel confident there is absolutely nothing we can’t do. It’s an exciting time to be a part of the management team, and I look forward to working on best serving our people internally, as well as continue to service our clients at the highest level.”

“Justine has a consistent track record of leading by example with both her clients and peers, and this promotion is a direct reflection of that,” said Kauffman. “We are delighted to promote Justine to General Sales Manager.”

“We are proud and excited to internally promote Justine Roller into this key role on our sales management team,” stated Lance Richard, VP/Market Manager, Entercom Sacramento. “Her leadership and experience are going to make an impact for our clients and Entercom Sacramento.”

Prior to her promotion, Roller was a Senior Account Executive for 11 years with Entercom Sacramento, where she specialized in business development of integrated marketing campaigns that included radio, digital and events. Her responsibilities also included coaching and mentoring Junior Account Executives.

Roller is a graduate of California State University-Long Beach. She is a current board member and past president for the Alliance for Women in Media Sacramento Chapter, and a recent graduate of the RAB/BMI/MIW Rising Through the Ranks program’s class of 2016.