The last time we saw Hammer make rap music it was on his way down, he was emulating thug culture and trying to be taken seriously with his last few appearances on (another disappearing act) Arsenio Hall. Since that time Ham has been the butt of MANY jokes and comedy routines. He filed bankruptcy and saw his once magnanimous empire fade to a negative balance. He became a minister for many years and now he is about to embark on what many say might be his foray back into the music industry’s mainstream. His new site DanceJam.com will premiere in mid Jan. The idea mimics YouTube but with Dance Videos and Hammer and his investors are hoping to see a major profit. Internet advertising is going to be at an all time high this year with agencies spending $27 Billion.