iHeartMedia Allentown announced today that Derrick Cole has been named Program Director for B104, The Valley’s #1 Hit Music Station, effective immediately. iHeartMedia Allentown has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than four stations comprised of music, talk and news formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Cole will be responsible for day-to-day operations. He will report to Jeff Hurley, Executive Vice President of Programming for iHeartMedia.

“Derrick is a multi-faceted leader who embodies everything we seek in a Program Director for the year 2022 and beyond,” said Hurley. “He has great strategic vision and energy that will drive B104 to even greater heights.”

Cole joins the Allentown market from iHeartMedia’s National Program Group, where he most recently served as the CHR Program Director. He also previously served as the Program Director for B104 and Program Director for FM97 in Lancaster, PA. He began his career at 98Q in Danbury and is a graduate of the Connecticut School of Broadcasting

“I’m thrilled to jump back in Allentown!” said Cole. “Between Mike and Steph in the Morning and a great team behind the scenes, B104 is such a strong brand to once again be a part of.”

iHeartMedia is the leading media outlet in the Allentown market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.