iHeartMedia Boston announced today that Adam Ralston has been named Vice President of Marketing, effective May 20.iHeartMedia Boston has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing eight stations comprised of music, talk and news formats.
As Vice President of Marketing, Ralston will work closely with the promotions, events, sales and programming teams in developing and executing marketing for the Boston market’s iconic brands and franchises – both broadcast and digital – including WXKS-FM, WJMN-FM, WBWL-FM, WZLX-FM, WKAF-FM, WBZ-AM, WRKO-AM and WXKS-AM. He will be responsible for developing and creating marketing strategies to increase brand awareness, enhance business relationships and will assist with increasing revenue growth for the market. Ralston will report to Dylan Sprague, Vice President of Programming for iHeartMedia Boston.
“Adam’s leadership, programming and sales strategy, event experience, knowledge of the market and long history of success coupled with his strong local relationships stood out and I know he is the perfect fit,” said Sprague. “I’m thrilled to have him lead our best-in-class marketing team and contribute to our brands’ ongoing success.”
“It’s an honor to join this incredible team of media and marketing professionals here at iHeartMedia Boston,” said Ralston. “I look forward to immersing myself in the fantastic culture, creating top of the line marketing strategies and contributing to these iconic brands and franchises.”
Ralston is a Boston radio marketing veteran with more than a decade of experience. A majority of his 17 plus year career has been spent in Boston, overseeing a variety of popular Boston stations including WAAF, WRKO, WKAF and the WEEI Sports Radio Network. Ralston contributed his event experience toward the successes of Boston’s Bourbon and Bacon Fest and WOOFstock. In addition, both professionally and personally, community involvement has always been an integral part of Ralston’s efforts through his ongoing support of philanthropy-focused organizations such as the Jimmy Fund, Greater Boston Food Bank, Disabled American Veterans and many others.