iHeartMedia Charlotte’s HITS 96.1 announced today a multi-year partnership with Atrium Health Levine Children’s Hospital. The largest children’s hospital between Atlanta and Washington, D.C., Levine Children’s Hospital has been named a best children’s hospital by US News & World Report for 15 consecutive years.
Morning show hosts Miguel and Holly will lead the partnership with Levine Children’s Hospital by hosting an annual Radiothon, set for its inaugural event in December. In addition to hosting this fundraiser, HITS 96.1 will also partner on other community driven awareness and fundraising events to benefit children in the community.
“Radio serves as a lifeline for local communities and brings them together for great causes like this,” said A.J., Senior Vice President of Programming for iHeartMedia Charlotte. “The Charlotte community always comes together, and this will be no exception. On behalf of Miguel and Holly, HITS 96.1 and everyone at iHeartMedia Charlotte, we are excited to partner with Children’s Hospital later this year. We will be honored to leverage our platform to unite our listeners with this selfless organization to raise money for local kids and make a difference in our community.”
“At Levine Children’s Hospital, we are dedicated to supporting ‘happily ever after’ for all our children,” said Kellie McGregor, Assistant Vice President of Atrium Health Foundation. “We are excited to share their stories of hope through our new partnership with HITS 96.1 and iHeartMedia Charlotte, as we inspire others to give from the heart.”
HITS 96.1 is the leading media outlet in the Charlotte market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.
