iHeartMedia announced today that Rob Anthony has been named Program Director for 100.7 FM WMMS and 106.5 The Lake, effective immediately. iHeartMedia Cleveland has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing nine stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Anthony will be responsible for generating compelling content and exciting promotions to increase revenue and drive ratings for 100.7 FM/WMMS and 106.5 The Lake/WHLK. He will report to Keith Kennedy, Regional Senior Vice President of Programming for iHeartMedia Cleveland.
“It’s incredible to add Rob’s knowledge and experience to our cluster,” said Kennedy. “Rob has programmed some incredible stations over his career, and we know that the legendary Buzzard (WMMS) and The Lake (WHLK) will be in great hands.”
Anthony joins the Cleveland Metro Region from the iHeartMedia Classic Rock Format Center, where he most recently served as the Executive Producer. He also served as the Senior Vice President of Programming for iHeartMedia in Providence, Rhode Island, where he oversaw WHJY, WSNE, WWBB, and WHJJ. Prior to that, he was the Regional Vice President of Programming for iHeartMedia’s clusters in Springfield, Worcester, and Cape Cod, Massachusetts as well as Portsmouth and Manchester, New Hampshire. Anthony makes the move to Cleveland with his wife Melissa and daughters Kaitlynn and Kallie.
“I want to thank the leadership team at iHeartMedia for giving me such an amazing opportunity to program these two amazing stations,” said Anthony. “I mean WMMS; it’s tough to think of a more legendary station! I can’t wait to get to work.”
iHeartMedia is the leading media outlet in the Cleveland market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.