iHeartMedia New York announced today the launch of a new multi-platform initiative to bring attention to the city’s Black maternal mortality crisis. In collaboration with MetroPlusHealth and Thinx, “MEternal – Because Pregnancy Is About Mom Too” will include educational messages on Power 105.1, 103.5 KTU, and 106.7 LITE FM, a dedicated bi-weekly podcast, as well as the online portal MEternal.info that provides resources related to maternal care for women of color. In addition, the iHeart New York team will be present at community events throughout the five boroughs promoting the “MEternal” campaign.
“According to the CDC, Black women are three times more likely to die from a pregnancy-related cause than white women,” said Bernie Weiss, President of iHeartMedia New York. “iHeart’s New York radio stations together reach more than 1.6 million women of color, and we are proud to join forces with MetroPlusHealth and Thinx to do our part and shine a light on this critical issue by providing information that can help prevent tragedies.”
“MetroPlusHealth is proud to be a partner of iHeart’s ‘MEternal – Because Pregnancy Is About Mom Too’ initiative,” said Dr. Talya Schwartz, President and CEO of MetroPlusHealth. “Pregnancy is supposed to be a happy experience, and all too often, it is challenging for women of color, which can put their lives at risk. Pregnant women should feel supported during their pregnancy and have access to information and resources that will allow them to have a happy and healthy experience.”
“Bringing this program to life has been incredibly important to our team,” said Meghan Davis, CEO of Thinx, Inc. “As a brand dedicated to creating a healthier world with sustainable feminine hygiene products, we’re committed to tackling tough conversations to support women. As a founding member of ‘MEternal – Because Pregnancy Is About Mom Too’, we hope to increase public awareness of the many issues surrounding black maternal health and ultimately, provide resources to give people of color the maternal care they need and deserve. To further support the program, a pair of Thinx will be donated for every full-price pair purchased through the end of the year.”
The first two episodes of the “MEternal” podcast will be available to listeners Thursday, October 6 on the iHeartRadio app and everywhere podcasts are heard. Future episodes will include interviews with doctors, nurses, doulas, midwives, activists and survivors.