Ingrooves Music Group, a world leader in distribution, marketing, and technology, has strengthened its international leadership team, promoting two of its executives to manage major territories around the world.

Cris Garcia Falcão

Cris Garcia Falcão has been promoted to Managing Director LATAM, overseeing all Latin American territories. She was previously Managing Director of Ingrooves Brazil.

Nina Rabe-Cairns

Nina Rabe-Cairns has been promoted to Managing Director APAC, overseeing Australia, New Zealand, Japan, Korea, and Southeast Asia. She was previously Managing Director of Australia, New Zealand, and Southeast Asia.

“Cris and Nina have played pivotal roles in our ongoing investment and successful expansion into important new music markets,” said Jeff Cuatto, Interim CEO, Ingrooves Music Group. “The expansion of their duties recognizes their entrepreneurial drive, knowledge, and deep relationships within the regions they oversee.”

As an entrepreneur and graduate of Economics with an MBA in Marketing and 25 years of experience in finance, publishing, and the music industry, Cris Garcia Falcão is considered one of Brazil’s leading specialists in copyright management. She began her career in music publishing at Fermata do Brasil and later founded the independent record label and publisher, Cada Instante. Falcão joined Ingrooves Music Group in 2020 as Managing Director of Brazil. In addition to her work at Ingrooves, Cris is a leader in the Brazilian music business, serving as head of the local chapter of Women in Music. She also supports her local industry as a guest teacher of music business and copyright courses, and dedicates part of her time to mentoring non-profit projects aimed at developing artists and music entrepreneurs. She is based in São Paulo, Brazil.

“I’m incredibly proud of the diverse roster of labels and artists we work with and all of the work we’ve done in establishing Ingrooves in Brazil,” said Falcão. “We have earned the respect of the local music business and built one of the strongest distribution teams in the country. I look forward to expanding Ingrooves’ presence even further in one of the most exciting musical regions in the world.”

Nina Rabe-Cairns joined Ingrooves in 2020 after several years at Spotify, where she served as Senior Editor/Playlist Curator and Market Strategy & Operations Manager for Australia and New Zealand. Prior to that, she worked in television as a Senior Brand Marketing Manager for Nickelodeon and Head of Content for Viacom’s digital editorial team, working on MTV and Comedy Central. She began her career as a journalist and news presenter. Rabe-Cairns is based in Sydney, Australia.

“It’s an exciting time for global independent music distribution as we continue to achieve incredible success and extend our physical presence in multiple markets around the world,” said Rabe-Cairns. “I’m thankful for the opportunity to contribute even more to our mission in my expanded position.”