Interepâ€™s (IREP.PK) Sherman Kizart, senior vice president of the companyâ€™s Urban Marketing division, said today his company applauds the Federal Communication Commissionâ€™s decision to adopt the ban on â€œno Urban and no Hispanic dictatesâ€ by advertisers and their agencies.
â€œThis is tremendously important because it sheds light on the issue,â€ Kizart said. â€œMany people believe that â€˜no Urban dictates and no Hispanic dictatesâ€™ are a thing of the past, but they most definitely are not. In fact, they cost Urban and Hispanic stations millions of dollars a year in ad revenue. By shining a bright light on the subject, the FCC is acknowledging that the problem still exists. Hopefully, this edict will be the beginning of the final chapter for â€˜no Urban dictates and no Hispanic dictates.â€™â€
Kizart said that Interep has been fighting â€œno urban dictatesâ€ for well over a decade. In the 1990â€™s Interep worked closely with the FCC on a report that detailed the scope of the problem. Interep also continues to work with advertisers and agencies on reversing â€œno Urban dictates and no Hispanic dictatesâ€ by demonstrating the value and spending power the Urban and Hispanic audience brings to the consumer marketplace. This effort is conducted through in-person meetings as well as via Interepâ€™s annual Power of Urban Radio events and Power of Hispanic Radio panels held this past year.