Katz Media Group, the nation’s largest media representation organization, announced today that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
In his expanded role, Ramos will continue to oversee the creation of dynamic multicultural marketing campaigns across all of Katz’s audio partners. Katz Multicultural delivers advertisers access to 96% of the Multicultural audio marketplace in one stop. Ramos will also continue to lead advocacy efforts for multicultural advertising and further strengthen relationships with marketers and agencies.
“Katz has an enormous audio footprint and strong commitment to Multicultural. By bringing together the assets of all our broadcast partners, Katz is in the unique position to build effective multicultural campaigns on a national scale with local execution to reach diverse audiences across the country,” said Mark Gray, CEO of Katz Media Group.
“Connecting brands authentically with the Multicultural population is key for a successful campaign,” said Christine Travaglini, President of Katz Radio Group. “Rick is exceptional at helping advertisers build and execute strategic multicultural campaigns. He has a deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands, making him perfectly positioned to spearhead this important effort.”
“People of color are the fastest growing segment of the U.S. population. It’s important for advertisers to connect with the growing multicultural communities where consumers live. I am passionate about helping marketers reach diverse audiences in meaningful ways,” said Rick Ramos.
With more than 25 years of media sales experience, Ramos has worked with many of the top broadcast radio companies that provide information, entertainment, and content for the Hispanic audience, such as Univision Radio, Hispanic Broadcasting Corporation (HBC), Spanish Broadcasting System (SBS), and Tichenor Broadcasting. His extensive career includes New York Sales Manager of Katz Hispanic Media; Vice President Regional Sales Manager of HBC National Sales; Vice President of Univision National Sales; SVP, Director of Sales for Business Development at Eastman Radio; and most recently, SVP of Multicultural Sales for Katz.
Ramos is the winner of the Medallas de Cortez Award for Marketer of the Year, honoring his excellence in all areas of Hispanic Radio. He is also a member of the Hispanic Audio Alliances and RAB Multicultural Committee.