Home INDUSTRY NEWS Kelly Kibler Becomes EVP of Multi-Cultural Marketing for iHeartMedia Markets Group

Kelly Kibler Becomes EVP of Multi-Cultural Marketing for iHeartMedia Markets Group

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Kibler’s New Role Reflects Company’s Expanded Strategy to Reach and Activate America’s Growing Multi-Cultural Audiences At The Market Level

iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that Kelly Kibler, previously Executive Vice President of Operations for the company’s Texas Major Markets, has taken on a new role as Executive Vice President of Multi-Cultural Marketing for the iHeartMedia Markets Group.

“I couldn’t be more excited to take on this new position at iHeartMedia, using the tools and experience we’ve developed in Texas and applying them across our 158 markets in a space that continues to grow in both importance and footprint across America”

In this new position, Kibler will work with groups across the company to leverage iHeartMedia’s unparalleled reach and unmatched ability to target and communicate to its culturally diverse audience. She will work closely with Liz Blacker, EVP of Multi-Cultural Strategy and Sales for iHeartMedia’s National Sales, Marketing and Partnerships group, to coordinate and execute multi-cultural advertising opportunities at the market level, and work with iHeartMedia’s National Programming Group to develop custom programs utilizing the company’s on-air talent for the benefit of marketers and advertising partners at the market level. Kibler will report to Hartley Adkins, Executive Vice President of Operations for Major Markets.

Kibler’s new focus will enable iHeartMedia’s markets to capitalize on the resources and tools that set iHeartMedia apart as a one-of-a-kind company. This position is another example of iHeartMedia’s continued transformation into a 21st century media company – one that is evolving rapidly to reflect listeners’ and advertisers’ changing needs.

The bilingual Kibler has over 20 years experience in the broadcast industry, beginning her career in 1991 at Telemundo. She has had great success as a market leader, and in her most recent role as Executive Vice President of Operations for the Texas Major Markets she led a number of key initiatives across iHeartMedia. In addition, Kibler has led a number of iHeartMedia markets, serving as Market President in Las Vegas, San Diego and Dallas before her tenure as Executive Vice President of Operations.

During the transition to her new role Kibler will continue to oversee the Texas Major Markets.

“Kelly has been a constant innovator in this company and is the perfect choice to head up our focused multi-cultural advertising efforts at the market level,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “Her success as Executive Vice President of Operations, as well as in her role as a sales leader and Market President – and her leadership of numerous iHeartMedia initiatives — have enabled her to grow her career here with us, and we look forward to her using all of her experience and relationships to build this new capability for our company.”

“I couldn’t be more excited to take on this new position at iHeartMedia, using the tools and experience we’ve developed in Texas and applying them across our 158 markets in a space that continues to grow in both importance and footprint across America,” said Kibler.

About iHeartMedia

With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.

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