PIXELYNX, the music metaverse™ platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman, announced today that it has named music industry veteran Kimberly Knoller to the newly created position of Chief Marketing Officer at the company. In her role, Knoller oversees all marketing strategy and execution for PIXELYNX and its newly unveiled first game, ELYNXIR. ELYNXIR, which is expected to be launched later this year, creates playable experiences that bring fans closer together to their favorite artists.
In a career focused on building artist-to-fan direct relationships, Knoller has previously held executive marketing roles at such companies as Warner, Sony Music, Musictoday and the relaunched Chrysalis Records. She most recently served as CMO of SongVest the first S.E.C. REGA+ qualified music platform for fans to buy fractionalized music royalties from their favorite artists. She also ran her own independent music marketing and management agency, The Knoller Group, she led a team that helped to guide Top 10 and Platinum singles for artists on all three major label groups. She also built the first direct-to-fan e-commerce platform for Machinima, the first gaming-focused MCN on YouTube.
“Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR,” said Inder Phull, CEO and co-founder of PIXELYNX.
“Inder and the entire team at PIXELYNX are spearheading a new cultural movement that will play an important role in evolving the music business of the future,” said Ms. Knoller. “I’m excited to get started.”
Ms. Knoller will be based in Los Angeles, CA.