Bob Rosenthal has been named vice president and general manager of the Boise radio operations for The E.W. Scripps Company (NYSE: SSP), which include KRVB-FM, KJOT-FM, KQXR-FM and KTHI-FM, effective immediately.
“I’m thrilled to welcome Bob back to our company,” said Steve Wexler, vice president of radio for Scripps. Rosenthal previously served as VP/GM of the Boise stations under Journal Broadcast Group, prior to the merger of Journal and Scripps last year. “Bob’s deep ties to the community and his knowledge of the market make him the perfect choice to lead our stations forward.”
Most recently Rosenthal was general sales manager for Cumulus Media in Boise.
“I am honored to lead the Boise radio team forward and re-join a broadcast group that shares the same core values that I do,” Rosenthal said. “I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV, to partner on projects that benefit our audiences, advertisers and the Boise community.”
Bob’s voice is also well-known in the Boise market, as he has been the public address announcer at Albertson Stadium for Boise State University since 1985.