The iHeartMedia Jacksonville Market Has a New Sparrow


nicky-sparrow-headshot-300x268iHeartMedia announced that Nicky Sparrow has been named Market President for the Jacksonville market, effective immediately. iHeartMedia Jacksonville has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – including 99.1 WQIK-Country, 93.3 The Beat-Hip Hop and R&B, 97.9 KISS FM-Top 40, 107.3 JACK fm-Adult Hits, V101.5 – Throwback Hip Hop, 97.3 Planet Radio – Rock, SportsRadio 930 and the new Project 106.9. iHeartMedia is a leading media outlet in the Jacksonville market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio – with its more than 700 million downloads, more than 75 million social media followers and 87 million digital uniques across the Network.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Sparrow will be responsible for overseeing all aspects of the Jacksonville market’s entire operation across its multiple platforms. Sparrow will work closely with key advertising and marketing partners to create and deliver unique, effective opportunities to reach their consumers through iHeartMedia Jacksonville’s unmatched assets, including on-air, online, social media promotions, personality endorsements and live event integrations.

Sparrow is a gifted manager whose business instincts and clear vision in the field of broadcast marketing have been recognized. She has demonstrated her leadership skills to support the growth and improvement throughout iHeartMedia. Sparrow began her broadcast marketing career in Tupelo, Mississippi in 1999 and has been an unrelenting force ever since. Since her time at iHeartMedia she has served in the capacity of roles including as Senior Vice President of Sales in New Orleans, Director of Sales in Memphis and Tallahassee and General Sales Manager in Jacksonville.

“I am very excited to be named the Market President for Jacksonville/Brunswick. I appreciate Brian Olson and Tom McConnell for this opportunity,” said Sparrow. “I am very familiar with the Jacksonville market and am looking forward to doing great things with my new team.”

“Nicky’s leadership and proven track record of success has made her the perfect choice to lead the Jacksonville team,” said Brian Olson, Regional President, iHeartMedia.