BET Networks has announced that Tracy McGraw has been appointed Vice President, Communications. McGraw will report to Jeanine Liburd, Senior Vice President, Communications & Public Affairs, and will be based in New York. She will be responsible for leading the network’s publicity strategies and press efforts for its series, specials and tentpole events.
“Tracy’s extensive communications experience and leadership skills make her a perfect addition to BET Networks,” said Liburd. “Her strong background in programming publicity, as well as her media expertise and wealth of industry knowledge, will be invaluable as BET continues to expand its original programming and special events.”
Prior to joining BET, McGraw held several communications positions at VH1. Most recently, she was Vice President, Communications, since 2001. In that role, she was a company spokesperson and led the press efforts for the channel’s shows and specials, including Hip Hop Honors, I Love New York, Charm School, Flavor of Love and Rock Honors. Before that, McGraw was Director of Communications at VH1 from 1997 to 2001, and launched VH1’s original movie franchise and spearheaded publicity efforts for each production, including bio-pics on MC Hammer, Ricky Nelson, The Monkees and Meatloaf. From 1996 to 1997, she was Manager of Communications from 1996 to 1997 and was responsible for creating and implementing strategies for series such as Behind The Music and special events including VH1/Vogue Fashion Awards.
Before joining VH1, McGraw served as a senior publicist for CBS, where she was responsible for promoting CBS’ primetime series and original movies, including Cybill and Dr. Quinn Medicine Women. McGraw began her career with Lifetime Television for Women, where she served as a listings coordinator before being promoted to senior publicist.