According to the Sept. 2007 Nielsen universe estimates, the entertainment and lifestyle network for African American adults that launched three and a half years ago is now available in more than 40.6 million U.S. households. TV One launched on January 19, 2004 in 2.2 million households.
Recent TV One launches include Bright House Networks’ system in Orlando, FL, Cox Cable in Omaha, NE and RCN in Chicago.
“At a time when distributors are very selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and the service it provides to the underserved adult African American audience,” said TV One Executive Vice President of Affiliate Sales and Marketing Brad Samuels.
“With TV One, we offer distributors a quality entertainment and lifestyle channel for adult African Americans, but we also are working with operators to create non-linear and broadband content that can help them market new products to the African American audience, who can be voracious consumers of all types of media content,” Samuels added.